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Industries

Fourteen industries.
Fourteen different problems to solve.

We do not believe in the industry page that changes one word and calls it specialism. Each of these was researched, written and structured around what is genuinely hard to communicate in that market, and which of our formats actually earn their place there.

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1,000+Projects delivered
Since 2015Producing animation
24 hoursTo a written quote
White labelFor agency partners
Which industries Lucid Motion Studio works in

Lucid Motion Studio is an animation and video production studio founded in 2015 and based in Dubai, working with clients worldwide. We produce 2D animation, 3D animation, motion graphics, whiteboard animation, explainer video, product and UI animation, training video, corporate video and AI-assisted production.

We maintain dedicated industry practices in fourteen markets: software, SaaS and AI; financial services, fintech and insurance; healthcare, MedTech and pharmaceuticals; cybersecurity and IT infrastructure; manufacturing and industrial automation; corporate learning, EdTech and HRTech; energy, utilities and climate technology; logistics and supply chain; real estate, PropTech and construction, covering property and resort development, AEC and construction technology; retail, e-commerce and consumer brands; home and local services such as roofing, plumbing, HVAC, solar, cleaning and landscaping; restaurants and hospitality, including hotels, operating resorts and tourism; automotive, EV and mobility; and pet and animal services.

Across all of them, we work directly with in-house teams and white label for agencies. Every enquiry gets a written quote within 24 hours.

Choose a market

Start with the page written for your buyer

Each one covers what is hard to explain in that market, which formats we would prioritise, who normally signs off, and where the honest limits of our work sit.

Software, SaaS and AI

Software, SaaS & AI

Product launches, onboarding, developer and API explainers, AI platform films and architecture animation for software and enterprise technology companies.

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FinTech and Financial Services

FinTech & Financial Services

Product explainers, onboarding journeys, claims films and compliance training for banks, insurers, fintech and InsurTech, built to move through legal review.

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Healthcare and Life Sciences

Healthcare & Life Sciences

HCP and patient education, device and mechanism animation and digital health product video, produced from sources your medical affairs team approves.

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Cybersecurity and IT

Cybersecurity & IT

Attack path animation, zero trust and architecture visualisation, SOC workflows and awareness training for security vendors, infrastructure companies and MSSPs.

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Manufacturing and Industrial

Manufacturing & Industrial

Product explainers, 2D and 3D animation, motion graphics, training, corporate and AI-powered video for manufacturers and industrial brands.

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Corporate Learning and EdTech

Corporate Learning & EdTech

Onboarding, compliance and scenario training for learning teams, and product video for the EdTech and HRTech companies selling into them.

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Energy and ClimateTech

Energy & ClimateTech

Explainer videos, 3D technical animation and software explainers for renewables, storage, hydrogen, EV charging, grid and ClimateTech companies.

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Logistics and Supply Chain

Logistics & Supply Chain

Facility and material flow animation, bid and tender support, platform explainers and deskless workforce training for automation, software and 3PL companies.

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Real Estate, PropTech and Construction

Real Estate, PropTech & Construction

Development explainers, 3D visualisation, process animation, software explainers, training and marketing video for property, construction and PropTech companies.

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Retail, E-commerce and Consumer Brands

Retail, E-commerce & Consumer Brands

3D product animation, AI-powered ads, launch films and marketplace video for DTC, beauty, electronics, food and household brands.

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Home and Local Services

Home & Local Services

Service explainers, paid-social ads and seasonal campaigns for roofing, plumbing, HVAC, solar, cleaning, pest control and landscaping businesses.

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Restaurants and Hospitality

Restaurants & Hospitality

Promotional films, social ads, guest-journey explainers and staff training for restaurants, hotels, operating resorts and tourism brands.

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Automotive and Mobility

Automotive & Mobility

3D vehicle animation, EV and charging explainers, technology films and mobility platform video for automotive, EV and mobility companies.

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Pet and Animal Services

Pet & Animal Services

Service explainers, training method animation, product video and app explainers for trainers, groomers, boarding, pet brands and pet tech.

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What they have in common

One test decides whether animation is worth the money

Across every market on this page, the same question separates a video that earns its budget from one that decorates a homepage.

When animation is the wrong tool

  • The product is physical, photogenic and already exists
  • A real customer telling a real story would be more persuasive
  • The message is emotional and a human face carries it better
  • You need it this afternoon and a screen recording would do
  • The thing being explained is genuinely simple

When animation is the only tool

  • The subject cannot be photographed, at any scale or from any angle
  • The thing does not exist yet and the decision happens before it does
  • The site, the patient or the customer data cannot be filmed
  • The mechanism matters more than the interface on top of it
  • One asset has to work in six languages and be updated next year
Not on the list?

The method travels further than the sector

These fourteen are where we have written the page. They are not the limit of the work.

🧭

Start from the problem, not the label

Describe what your audience keeps failing to understand. The industry heading matters far less than the shape of the explanation problem underneath it.

🎛️

Every style under one roof

3D, 2D, motion graphics, whiteboard, character animation and AI-assisted production. The style follows the job rather than whatever a vendor happens to specialise in.

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White label as standard

Agencies in any sector brief us as their production department. You keep the relationship and the credit, and your client never sees our name.

Describe your project by email See the portfolio
By service

Or start from the format

If you already know what you need to produce, the service pages go straight to formats, deliverables and price.

All animation servicesThe full list of formats we produce, with what each one is best used for.See all services → White-label production for agenciesHow the agency partnership works: confidentiality, workflow, pricing and credit.See white label → PricingFixed price packages and monthly subscription options, with what is included in each.See pricing →
FAQ

Questions about industry work

Do you only work in these industries?
No. These are the markets we have built dedicated pages for because animation does real work in each of them: the thing being sold is hard to photograph, does not exist yet, happens out of sight, or needs more versions than a shoot can produce. We produce for plenty of sectors outside this list, including professional services, legal, non-profit, education and the public sector. If your industry is not here, the work is the same and so is the process.
What if we sit across two of these industries?
Many companies do, and the useful question is not which industry you are in but which communication problem you are solving this quarter. A security platform sold as software might be better served by the cybersecurity page for a threat film and the software page for an onboarding series. Each page links to its nearest neighbours for exactly this reason, and if you are unsure, describe the project in an email and we will tell you which approach fits.
Do you charge more for a specialist industry?
No. Pricing follows length, animation style, number of versions and how much source material already exists, not the sector on the invoice. A detailed 3D product animation costs more than a 2D explainer because of the modelling work involved, whatever the sector. Send the brief and a written quote comes back the same working day.
Can you work as a white-label partner in any of these industries?
Yes. White label is standard across everything we do, not an option on some accounts. Agencies produce through us and present the work as their own, with no watermark, no credit, no studio name in file names or metadata, and no contact between us and their client.
Which animation styles do you use for these industries?
It depends on the job rather than on the sector. 3D for anything with real geometry, whether that is a machine, a device or a building. Motion graphics for data, process and systems. 2D and character animation for training and human situations. Whiteboard for step-by-step explanation. AI-assisted production where it speeds things up without costing quality. Most companies end up using several over time, which is one of the reasons they consolidate with a single studio.

Not sure which page describes your problem?

Send one paragraph about what your audience keeps misunderstanding. We will tell you which format we would use and why, and animate 15 seconds of it free so you can judge the result rather than the pitch.

Get a free 15-second sample Email us the brief

24h written quote · 1,000+ projects delivered · White label as standard