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Motion Graphics

Motion graphics for brands, products and business communication

Logo animation, kinetic typography, data visualisation, UI animation, event graphics and reusable brand motion systems. For information that needs to land quickly, and brands that need to move consistently.

Selected work

Motion graphics from our portfolio

Financial services, payments, retail media, public health and campaign work, all built from typography, data and design systems.

Adyen Education, motion graphics explaining how payments work by Lucid Motion Studio
Featured · Motion graphics

Adyen Education

Motion graphics explaining how payments work. Typography, archive imagery and design turn a complex system into a story a broad audience can follow.

  • Built from your brand guidelines and design files
  • Data checked against your source before animation
  • Delivered as video, loops or Lottie files for developers
See more in Our Work
Accounting softwareXero, motion graphics for accounting and payments software by Lucid Motion Studio

Xero

Motion graphics for accounting and payments software.

Credit protocolFederal, motion graphics for a people-powered credit protocol by Lucid Motion Studio

Federal

Motion graphics for a people-powered credit protocol.

Freight visibilityMilgram OnBoard, motion graphics on freight shipment visibility by Lucid Motion Studio

Milgram OnBoard

Motion graphics on freight shipment visibility.

Data visualisationThe Global Burden of Dengue, motion graphics on dengue's global spread by Lucid Motion Studio

The Global Burden of Dengue

Motion graphics on dengue's global spread.

Retail media84.52, motion graphics for retail media and audience data by Lucid Motion Studio

84.52

Motion graphics for retail media and audience data.

Campaign filmWalmart Fight Hunger, motion graphics campaign on hunger relief by Lucid Motion Studio

Walmart Fight Hunger

Motion graphics campaign on hunger relief.

See all motion graphics

Titles and descriptions match our Our Work page.

Motion graphics, defined

What are motion graphics?

In brief

Motion graphics are animated graphic design: typography, logos, shapes, icons, charts, maps and interface elements set in motion, usually with voiceover, music or sound design. They are used for brand identity, data communication, product marketing and presentations.

They work best when the message is information rather than drama, and when consistency matters. A motion system built once, with defined typography, colour, transitions and timing, can be reused across ads, social posts, events and product videos, so every asset looks like it came from the same brand.

What motion graphics help you achieve

  • Make numbers memorableData and results that a viewer understands at a glance.
  • Recognisable brand motionA consistent way of moving across every channel.
  • Faster content productionTemplates and systems that make the next asset quicker.
  • Lighter product interfacesUI and Lottie animation for websites and apps.
  • Stronger presentations and eventsOpeners, stings and graphics for stages and screens.
What we can create

Motion graphics we produce

Brand motion systems

Rules for type, colour, transitions and timing, with templates your team can reuse.

Logo animation

Animated logos, intros and outros based on your identity.

Kinetic typography

Words that move with the voiceover or the music.

Data visualisation

Charts, maps and statistics animated for reports and explainers.

UI and Lottie animation

Interface animation and lightweight Lottie files for web and apps.

Infographics

Processes and comparisons turned into animated diagrams.

Presentation graphics

Animated slides and sequences for keynotes and pitches.

Event graphics

Openers, stings, lower thirds and screen loops for live events.

Title sequences

Openers for series, shows, courses and brand films.

Web and social graphics

Loops, banners and short social assets in every format.

Motion graphics vs animation

Designed elements in motion, not characters in a story

Motion graphics animate design: typography, logos, shapes, icons, charts, maps and interfaces. Character animation animates people and creatures acting out a story. The two often share a video, but they solve different problems.

Motion graphics are the natural choice when the information itself is the star: a number that needs to land, a process that is really a sequence of steps, a brand that needs to move consistently across hundreds of assets. Because they are built from design systems, they are also the easiest format to template, localise and update.

  • Typography
  • Logos
  • Icons and shapes
  • Charts and data
  • Maps
  • Interfaces
  • Transitions
Common use cases

Where motion graphics do the most work

Brand launches and refreshes

A logo and motion language that works across every channel from day one.

Financial and data communication

Results, rates and comparisons that need to be accurate and easy to read.

Product marketing

UI animation and feature highlights for websites, ads and app stores.

Social content at volume

Templates that let a team produce consistent posts quickly.

Events and presentations

Stage graphics, openers and keynote animation.

Public information and campaigns

Clear, text-led messages for broad audiences.

Who it is for

For teams that care about consistency and clarity

Motion graphics usually sit close to a brand or design team.

01
Brand and design teams

Motion guidelines and animated identity assets.

02
Marketing and social teams

Reusable templates and campaign graphics.

03
Product and web teams

UI animation and Lottie files for developers.

04
Communications and investor relations

Data-led videos and presentation graphics.

05
Agencies

Motion design capacity from storyboard to final delivery, white label.

Is it the right format?

Are motion graphics the right format?

Choose motion graphics when

  • The message is information, data, text or brand rather than a character story
  • You need a consistent look across many assets
  • Developers need lightweight animation for a website or app
  • The content will be updated or localised often

Consider another format when

How production works

How a motion graphics project runs

  1. Discovery

    Where the graphics will appear, what they must communicate, and what brand rules already exist.

  2. Script or content plan

    For explainers, a script; for brand systems and templates, a list of assets and use cases.

  3. Storyboard

    Scene by scene layouts with the text and data in place.

  4. Design and motion language

    Style frames plus the rules for transitions, easing and timing, so the motion feels like your brand.

  5. Animation

    Built from layered design files, with data checked against your source.

  6. Sound and finishing

    Music, sound design and voiceover where used, then a full preview.

  7. Delivery and handover

    Video files, loops or Lottie JSON, plus editable templates where agreed.

What helps us start

  • Brand guidelines, fonts and logo files (vector if possible)
  • Data sources for any figures shown
  • Design files (Figma, Illustrator or similar) where available
  • Where the graphics will be used, including any technical limits for web or event screens
See how every project runs
Deliverables

What you receive from a motion graphics project

What you can receive

Depending on the project, deliverables may include:

  • Master video
  • 9:16, 1:1 and 16:9 versions
  • Transparent-background animation
  • Seamless loops
  • Lottie / JSON files for developers
  • Editable templates, where agreed
  • Presentation and event versions
  • Subtitles and language versions
  • Motion guidelines document, for system projects

Lottie files are delivered optimised for web and app use; we check them in a browser before handover.

What affects cost and timeline

  • Number of assets. One logo sting is quick; a full system with templates is a larger project.
  • Design readiness. Layered files and finished brand guidelines shorten design time.
  • Data complexity. Many charts and figures need checking as well as animating.
  • Formats and platforms. Event screens, Lottie and social formats each have technical requirements.
  • Localisation. Text-heavy graphics need a version per language; templates make this faster.

Short motion pieces are among the fastest projects we produce. Our fixed-price packages start from $180 for a 30-second video and $340 for a 60 to 90 second explainer. Larger, 3D and series projects are quoted individually. Every quote is written and arrives within 24 hours.

FAQ

Motion graphics questions

What is the difference between motion graphics and animation?
Motion graphics animate design elements such as type, logos, shapes, charts and UI. Character animation animates people and stories. Many videos use both; motion graphics are the stronger choice when the information itself is the message.
Can you animate our existing logo?
Yes. Logo animation is one of our most requested services. We propose concepts based on your brand, then refine the chosen direction.
Do you deliver Lottie files for developers?
Yes. We deliver optimised Lottie/JSON exports ready for web and mobile apps, and check them before handover.
Can you create templates our team can reuse?
Yes, where agreed in the project. We can build editable templates for recurring formats such as social posts, lower thirds or data cards.
Can you animate designs our designer or agency created?
Yes. Layered design files from Figma, Illustrator or similar tools are ideal. We will flag anything that needs preparing differently for animation.
How do you make sure data is accurate?
We animate from your source data and send it back for checking at storyboard stage. Figures are locked before animation begins.
Do you work white label for agencies?
Yes. Agencies can bring us in for motion design, animation from supplied designs, or full production. We deliver without our branding, stay behind the scenes and never contact your client. See how white-label production works.

Tell us what needs to move

Share whatever you have: an idea, a brief, a reference video, a script, a product link or an existing storyboard. We will recommend a production approach, a length and a format, then send a written quote. Brand guidelines and design files are the most useful place to start.

Written quote within 24 hours ยท Prefer to talk first? Book a call