FinTech & Financial Services

Financial products are hard to picture.
We make them easy to understand.

Explainer videos, app walkthroughs, financial education animation and compliance training for banks, insurers, fintech and payments companies. Clear enough for customers, structured for your review process.

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Product Explainers Onboarding Videos Financial Education Motion Graphics Compliance Training App Walkthroughs

1,000+Projects delivered

24 hoursTo a written quote

Compliance reviewBuilt into the schedule

White labelFor agencies

FinTech and financial services video in brief

Lucid Motion Studio is a Dubai-based animation and video production studio that works across many industries. We create explainer videos, product and app walkthroughs, financial education animation, motion graphics, and compliance and staff training for banks, insurers, fintech, payments, wealth, lending and InsurTech companies.

Animation suits financial services because the product is abstract: money moving between accounts, risk being priced, a claim being handled. We work from your product information, approved wording and brand, and build review stages into the schedule so your compliance and legal teams can check the script and storyboard before animation. Regulatory approval and financial claims remain your team's responsibility.

Relevant work

Financial services work from our portfolio

Published fintech, payments, insurance and personal finance videos from our library, in 2D and motion-graphics styles. Each is labelled by the kind of work it is.

Featured · Fintech explainer

Gluwa

A 2D explainer for a digital finance platform. Financial products have to make sense to a customer and pass internal review at the same time, and the production process is built around both.

Claims and figures kept in clearly marked, easy-to-edit blocks
Storyboard review before animation, so a compliance change is a document edit
Voiceover on its own track, so a market version is a swap rather than a rebuild

See the full portfolio

Accounting software

Xero

Motion graphics for accounting and payments software.

Payments education

Adyen Education

Motion graphics explaining how payments work.

Credit protocol

Federal

Motion graphics for a people-powered credit protocol.

Insurance and pensions

Royal London

Motion graphics explainer for Royal London, a UK insurance and pensions brand.

Employee finance app

Gusto Wallet

2D explainer for an employee savings wallet.

Payments optimisation

Adyen Uplift

Motion graphics for AI payments optimisation.

See the full FinTech portfolio

Work produced under confidentiality stays unpublished. New case studies are added as clients approve them.

Why finance is hard to explain

Money is invisible. Trust depends on understanding.

Financial products are bought on trust, and three things tend to get in the way long before a customer reaches the application form.

The product is abstract

Payments, credit, cover and investment happen in systems customers never see, so plain words and clear visuals carry the explanation.

Every claim is reviewed

Compliance and legal teams need to see exactly what is said and shown, and a late change should not mean re-animating a whole film.

Customers hesitate at the difficult step

Onboarding, verification, claims and switching are where people drop out. A short explainer at that moment reduces calls and abandonment.

What we produce

Financial explainer videos and fintech animation

Six services we produce for banks, insurers and fintech companies. Each one is built with review points so compliance changes stay quick.

Financial Explainer Videos

Explain an account, card, loan, policy, payments product or platform clearly, with approved claims easy to update. See explainer videos.

Motion Graphics & Data Visualisation

Rates, fees, risk, performance and results turned into clear, accurate charts and animated data. See motion graphics.

App & Product Walkthrough Videos

Onboarding, verification and feature walkthroughs using animated UI or enhanced screen capture. See SaaS and product videos.

2D Animation & Financial Education

Character-led stories that make saving, credit, insurance and investing easy to understand. See 2D animation.

Compliance & Staff Training Videos

Conduct, fraud awareness, policy and process training people actually finish, with language versions. See training videos.

AI-Powered Campaign & Social Video

Human-directed AI production for campaign concepts, social ads and fast variants within your approved messaging. See AI-powered videos.

Where we help

Video across financial services

The subject changes across the sector. The need for clear, reviewable explanation stays the same.

Banking and lending

Accounts, cards, mortgages and loans explained at the moments customers decide or get stuck.

Payments and fintech platforms

How money moves, how the platform fits a business and what it saves, for merchants and partners.

Insurance and InsurTech

Cover, claims and policy changes explained without the small-print anxiety.

Wealth, investment and pensions

Long-term concepts, risk and product structure made understandable for customers and advisers.

Financial wellbeing and education

Employee finance, saving and budgeting content for workplace and consumer audiences.

Internal teams

Conduct, fraud, process and product training across branches, contact centres and markets.

Why financial teams work with us

Clear explanation, built for review

Concept, script, storyboard, animation, voiceover and delivery from one team, with review points in the schedule.

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Review built into the schedule

Script and storyboard sign-off before animation, so compliance changes stay quick and cheap.

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Complex products made simple

We turn terms, flows and structures into visuals customers understand the first time.

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Private by default

Everything you share stays confidential, with a formal NDA available whenever your legal team needs one.

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Built for many markets

Voiceover on separate tracks, editable text layers and language versions from one production.

How it works

From brief to approved final cut

The same five steps for explainers, onboarding, education and training, with your review built in.

Brief & Materials

We learn the product, the audience and the approval path, and review the material you already have.

Concept & Script

Plain-language narrative with approved claims clearly marked. Your compliance or legal team reviews the words.

Storyboard & Visual Direction

Scene-by-scene visuals so reviewers see exactly what will appear on screen before animation.

Production

Animation, video, voiceover, music and sound design, produced to the approved direction.

Review & Delivery

Feedback is built in and final files are prepared for every platform, language and format you need.

What you can send us

Product information, customer journeys, app screens or a demo
Approved wording, disclaimers and any claims the video must or must not make
Brand guidelines, existing campaigns and tone of voice
Who the video is for, the markets and languages, and your review timeline

See the full process

For agencies

Your production partner, under your name

Agencies serving banks, insurers and fintech brands can use Lucid Motion Studio as a white-label partner for explainers, app walkthroughs and training video. You keep the client relationship and the credit.

No watermark, no credit, no trace in file metadata
We never contact your client directly
Happy to work under your NDA when confidentiality is required
Written quotes in 24 hours, ready for your pitch

How white label works

Related industries and services

Pages that cover the neighbouring problems in more depth.

Software, SaaS & AIFor fintech products sold and onboarded like SaaS.See the software page → Cybersecurity & ITFraud, identity and security communication.See cybersecurity → Corporate Learning & EdTechCompliance and conduct training programmes in more depth.See corporate learning → Explainer videosProduct and proposition explainers in any style.See explainer videos → Motion graphicsData visualisation, charts and results communication.See motion graphics → Training videosCompliance, onboarding and adviser training built for completion.See training videos →

FAQ

Questions financial services teams ask first

What types of video do financial services companies use?

Most use a product or proposition explainer, onboarding and app walkthroughs, customer journey videos for claims or servicing, financial education content and internal compliance training. Motion graphics and 2D animation suit most of them because they explain abstract products clearly and are quick to update.

How do you work with our compliance and legal review?

We build review points into the schedule: your team approves the script before storyboarding and the storyboard before animation. Claims, figures and disclaimers sit in clearly marked, editable text blocks, so a late compliance change is a quick edit rather than a re-animation. Approval itself stays with your team.

Can you explain a complex financial product simply without oversimplifying?

Yes. We agree the audience first, then decide what they must understand and what can stay in the terms and conditions. Visual metaphors and step-by-step flows do the heavy lifting, while the wording stays as precise as your team needs.

Can you animate our app or onboarding journey?

Yes. We produce onboarding and app walkthroughs using animated UI or enhanced screen capture, sized for in-app, web and social use. See our SaaS and product videos page for format detail.

How do you handle confidentiality and vendor onboarding?

Everything you share is treated as confidential from the first email, so you can talk the project through without paperwork. If your legal or procurement team requires an NDA before sharing sensitive material, we are happy to sign yours, and we complete vendor and security questionnaires as part of onboarding. Nothing is published without your written permission.

Can you produce versions for different markets and languages?

Yes. We keep voiceover on its own track and text in editable layers, so language and market versions, including different disclaimers, are produced from the same master film.

Can you work white label for our agency?

Yes. Financial services marketing agencies brief us as their production team and present the work under their own brand. We add no watermark or credit and never contact the end client. See how white label works.

How long does a project take and how is it priced?

A 60 second explainer typically takes two to four weeks from approved script; AI-assisted pieces are often faster and detailed 3D work usually takes four to eight weeks. Allow extra time in the schedule for your internal review rounds. Our published fixed-price packages start from $180 for a 30 second video; larger and 3D projects are quoted individually, in writing within 24 hours.

Have a financial product customers find hard to understand?

Tell us where customers hesitate and share whatever you have, from product sheets to app screens. We will recommend a suitable production approach and a schedule that fits your review process.