Explainer video production for complex ideas, products and services
We write and produce explainer videos that make something unfamiliar easy to understand, then choose the visual style that suits your message, audience and budget, rather than forcing every idea into one look.
Explainer videos in different styles
The same purpose, produced six different ways. Each card is labelled by its visual approach.
UPMC
A 2D explainer for a US health system. The script comes first, then the style that makes the idea easiest to picture.
- Scripts written around one clear message
- Style chosen for the audience, not by habit
- Cutdowns for ads, social and sales follow-up
Dash Financial Technologies
2D explainer for trading and risk software.
Payraydoo
SaaS explainer for payments automation.
Body & Mind
Whiteboard explainer on health and wellbeing.
Recycling Process Explainer
Motion graphics explainer on recycling.
What Is a Prior Authorization?
2D explainer on insurance prior authorization.
Dach Design
AI-assisted explainer for a health insurance app.
Titles and descriptions match our Our Work page.
What is an explainer video?
An explainer video is a short video, usually 60 to 120 seconds, whose job is to make a product, service, process or idea understood by someone encountering it for the first time. It typically moves from a problem the viewer recognises, to the solution, to how it works and what to do next.
Explainer describes the purpose, not the look. An explainer can be 2D animation, 3D, motion graphics, a software interface, whiteboard, AI-assisted visuals or a mix. Choosing the style comes after the message is clear, and depends on the audience, complexity, brand, distribution, budget and timeline.
What a good explainer helps you achieve
- Shorter sales conversationsProspects arrive already understanding the basics.
- Clearer positioningWriting the script forces one message the whole team can repeat.
- Better landing pagesA single video carries what paragraphs of copy struggle to.
- Consistent explanationsEvery viewer hears the same accurate version.
- Reusable contentCutdowns and stills feed ads, social and presentations.
Explainer videos we produce
Product explainers
What a product does, who it is for and why it matters.
Service explainers
Intangible services made concrete through people and situations.
Process videos
Step-by-step sequences: how an order, claim or application works.
Business explainers
Strategy, change or a business model explained to staff or partners.
Technical explainers
Systems, science and engineering for informed audiences.
Educational explainers
Concepts taught clearly for schools, platforms and the public.
Start-up explainers
A first video that makes a new idea easy to pitch.
SaaS explainers
Software stories; for demos and walkthroughs see SaaS videos.
An explainer is defined by what it does, not how it looks
“Explainer video” describes the purpose of a video: to make a product, service, process or idea understood by someone who does not know it yet. It does not describe a visual style. The same explainer script could be produced in several very different ways.
| What you know | How it shapes the style |
|---|---|
| Message | An abstract idea suits 2D or motion graphics; a physical mechanism suits 3D; a software workflow suits UI animation. |
| Audience | Consumers respond to characters and emotion; technical buyers want detail and accuracy; learners need pace and structure. |
| Complexity | Several connected concepts often need a longer, step-by-step format such as whiteboard or a short series. |
| Brand | A strong visual identity points to motion graphics or custom illustration built from brand assets. |
| Product | Software needs real interfaces; hardware needs accurate models; services need people and situations. |
| Distribution | A homepage allows 60 to 90 seconds; social placements need a hook in the first seconds and vertical versions. |
| Budget and timeline | Motion graphics and AI-assisted production are usually quickest; detailed character or 3D work takes longer. |
The shape of a script that a stranger can follow
Most effective explainers follow the same underlying order, even when the style and length change.
- Hook
A situation or question the viewer recognises, in the first few seconds.
- Problem
What goes wrong today, in the viewer's words rather than yours.
- Solution
What the product, service or idea is, in one sentence.
- How it works
Three steps or fewer. Anything more usually belongs in a second video.
- Proof or outcome
What changes for the viewer, backed by something they can check.
- Next step
One clear action that matches where the video is placed.
A 60-second explainer is typically around 130 to 160 spoken words. That limit is what forces the clarity.
Where explainer videos are used
The first explanation a new visitor sees.
Short cutdowns that introduce the idea and send viewers to the full version.
A link that explains the offer before or after a call.
A minute that makes the business model clear.
How a product or service works once someone has signed up.
Rules, rights and services explained to a broad audience.
For anyone with something that takes too long to explain
If people keep asking the same question, an explainer is usually the answer.
Launch and landing-page videos that carry the core message.
A clear first explanation for customers, partners and investors.
Making an intangible service easy to picture.
Accessible information for broad, diverse audiences.
Explainer production behind the agency's brand.
Is an explainer what you need?
An explainer is right when
- Viewers are new to what you offer
- The idea takes longer to explain than people will read
- You need one consistent version of the message
- The video has a clear place to live, such as a landing page
Something else may fit better when
- Evaluators need to see the software working: a product demo
- The audience is internal staff learning a procedure: training videos
- You want brand impact more than understanding: brand motion or AI campaign film
- You need company or leadership messaging: corporate videos
How an explainer is produced
The message is settled before the style, and the style before the animation.
- Discovery
Audience, placement, the problem you solve and the single idea to land.
- Script
Written by us, around 130 to 160 words for a 60-second video, with your approval on every line.
- Style recommendation
We propose the visual approach that fits the message, audience and budget, with reasons.
- Storyboard
Every scene sketched against the script, so the whole video can be reviewed before design.
- Visual direction and production
Style frames, then animation in the chosen technique.
- Voiceover, music and sound
Professional voice talent, licensed music and sound design.
- Delivery
Master film, cutdowns for ads and social, captions and any language versions.
What helps us start
- What you do and who it is for, even as rough notes
- Your website, a sales deck or a product link
- Any existing script, storyboard or reference videos
- Where the video will be shown and what viewers should do next
What you receive with an explainer
What you can receive
Depending on the project, deliverables may include:
Tell us where the video will be used and we will recommend the versions worth making. Source files are available where agreed in the quote.
What affects cost and timeline
- Style. Motion graphics and AI-assisted pieces are usually quickest; character and 3D work take longer.
- Length. Most explainers run 60 to 120 seconds; longer topics may suit a short series.
- Script readiness. A supplied, approved script shortens the start of the project.
- Versions. Cutdowns, aspect ratios and languages are cheaper when planned from the start.
- Review rounds. Consolidated feedback at script and storyboard keeps the timeline on track.
A typical 60-second explainer takes two to four weeks from brief to delivery. Our fixed-price packages start from $180 for a 30-second video and $340 for a 60 to 90 second explainer. Larger, 3D and series projects are quoted individually. Every quote is written and arrives within 24 hours.
Explainer video questions
Which animation style is best for an explainer video?
How long should an explainer video be?
Can you write the script?
Can you work from our existing storyboard?
Can we get shorter cutdowns for ads and social?
Can one explainer combine 2D, 3D and AI?
How do revisions work?
Do you work white label for agencies?
Tell us what needs explaining
Share whatever you have: an idea, a brief, a reference video, a script, a product link or an existing storyboard. We will recommend a production approach, a length and a format, then send a written quote.
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