White-label animation production: you present, we stay invisible
Lucid Motion Studio is the production team behind agencies across Europe, the UK and the US. We handle script, design, animation, sound and edit. You deliver it under your own name, keep the client relationship and set the price.
No watermark · No credit · No contact with your client · Written quotes within 24 hours
Six 2026 showreels, ready for your pitch
This is what your clients would be buying, produced by one team at one standard. Press play on any reel to watch it here.
Custom Animation Showreel
The reel we open pitches with: seconds from real projects across a dozen industries, so a client gets an honest sense of range.
Custom AI Showreel
AI-assisted work, directed shot by shot. Useful when a client needs volume or a fast campaign turnaround.
2D Custom Animation Showreel
Clean, friendly 2D built to explain simply. Where most SaaS and start-up briefs begin.
AI Showreel: 3D Pixar Style
Warm, character-led 3D produced through our AI pipeline, which keeps character work affordable.
SaaS Animation Showreel
Product walkthroughs that show software doing something real, made to shorten sales calls.
AI Teleport Effect Stories
Short, vertical-first story pieces built for the scroll, with transitions that hold attention to the end.
Work produced under a partner’s brand is never published without their written permission, so the portfolio shows our direct projects.
What is white-label animation?
White-label animation is video production carried out by one studio and delivered without its branding, so the agency that commissioned it can present the work as its own. The producing studio stays invisible: no watermark, no credit, and no contact with the end client.
For an agency it is a way to sell animation without hiring animators. You keep the client relationship, the brief and the margin; we provide the production capacity, the range of styles and the delivery dates. The commercial model is simple: you receive a white-label rate, you set the price your client pays, and the difference is yours.
What a partnership gives your agency
- Sell work you cannot staffPitch 2D, 3D, motion, SaaS and AI video without carrying animators on payroll.
- Absorb peaks without panicLaunches, campaigns and deadline clusters covered by extra capacity.
- Protect your marginA white-label rate with room for your own mark-up on every project.
- Answer briefs fasterWritten quotes within 24 hours, so you can price a pitch the same day.
- Keep the relationshipYour client deals only with you, from first brief to final file.
Every format your clients ask for
One partner across the whole range, so you are not managing five suppliers with five standards.
SaaS Videos
Product demos, feature videos, UI walkthroughs and onboarding for software clients.
2D Animation
Character and vector animation, infographics and illustrated storytelling.
3D Animation
Product, industrial and technical animation, exploded views and CGI.
AI-Powered Videos
AI-assisted campaign films, social ads and concept pieces, directed and finished.
Motion Graphics
Brand motion, logo animation, kinetic typography, data and Lottie files.
Explainer Videos
Scripted explainers in whichever style suits the client’s message.
Corporate Videos
Company, internal, investor and event communication.
Training Videos
Onboarding, safety and compliance modules, in every language required.
Whiteboard Animation
Hand-drawn and digital whiteboard for teaching-led content.
We can also join a project part-way: scripts, storyboards, style frames, animation from your designs, or editing and versioning only.
Seven steps, and your client sees only you
- Your brief
Send us your brief or forward your client’s. Confidential by default, and we are happy to work under your NDA or MSA.
- Scope and white-label rate
You get scope, timeline and a written rate with clear room for your mark-up, usually within 24 hours.
- Production
Script, storyboard, style frames, animation, voice and sound, produced by our team to the approved direction.
- Your review, your brand
Previews come to you, not your client. You collect their feedback and pass it on as your own.
- Clean delivery
Final files carry no watermark, no logo and no metadata pointing back to us, in every format agreed.
- You present
The work goes to your client as your studio’s production. We stay out of the room, every time.
- Next brief
Partners usually settle into a rhythm: reserved capacity, familiar rates and a shared style library.
What to send with a first brief
- What the client sells, and who the video is for
- Format and length, or the goal if that is still open
- The client’s brand kit, or yours if you are art-directing
- Reference videos, and anything the client has rejected before
- The date you have promised, and who signs off on your side
Exactly what stays hidden, and what stays yours
White label is a promise about contact, credit and files. Here is ours in detail.
What we never do
- Contact your client, at any stage, for any reason
- Put a watermark, logo or credit on a frame
- Leave studio names in file names, project files or metadata
- Publish work made under your brand without your written permission
- Approach your client after the project ends
What stays with you
- The client relationship, the brief and every conversation
- The price your client pays, and the margin on top of our rate
- Art direction, if your team wants to lead it
- Final files, plus source files on request, for future edits in-house
- The credit for the work
If your client asks to meet the production team, we can answer technical questions in writing for you to pass on. We do not join client calls unless you specifically want us there as your team.
Four ways agencies plug us in
Overflow capacity
Peak season, a launch or three briefs landing in the same week. We take the overflow so you keep saying yes.
- No retainer required
- Reserved slots for partners
A capability you do not have
You sell 2D happily, then a client asks for 3D, AI-powered campaign work or a SaaS demo. We cover the gap.
- Nine formats under one partner
- One standard across all of them
Your outsourced animation department
Recurring work with familiar rates, shared style libraries and a predictable pipeline.
- Monthly plans available
- Style guides reused across projects
Pitch and new-business support
Quotes within 24 hours, plus a free sample under your brand, so you can pitch with something real.
- Written scope you can paste into a proposal
- Sample produced under your name
White-label studio, freelancers or your own team
None of the three is universally right. This is how agencies usually decide.
| Option | What you get | Usually the right call when |
|---|---|---|
| White-label studio | A production team across every format, with reserved capacity and one standard of finish. | Best when work is recurring or varied, and you would rather sell than staff. |
| Freelancers | One person, one skill, often excellent. You art-direct, schedule and cover the gaps yourself. | Best for a single format and a light, predictable workload. |
| Hiring in-house | Full control and instant availability, at the cost of salaries, software and a hiring cycle. | Best when volume is high, constant and in one style. |
Our guide how white-label animation works for agencies covers margins, briefing and workflow in more depth.
How the money and the paperwork work
Your rate, your mark-up
You receive a white-label rate and set the price your client pays. Published fixed-price packages start at $180 for 30 seconds and $340 for a 60 to 90 second explainer; partner and volume work is quoted individually.
See fixed-price packagesRetainers for recurring work
Monthly plans suit partners with steady output, with a dedicated team and the option to pause between campaigns.
See subscription plansPaperwork when you need it
NDAs and MSAs are available whenever your agency or your client requires them. Confidentiality applies either way, so an NDA is an option rather than a condition.
Currencies, timezone and language
Invoicing in the currency that suits your books, communication aligned to your working hours, and delivery in the languages your client’s market needs.
Working with agencies across Europe, the UK and the US
We work the way our partners work: your timezone, your currency and your client’s language.
- Germany
- Netherlands
- France
- Italy
- Poland
- Norway
- United Kingdom
- United States
- and more
Questions agency owners ask first
What does white-label animation mean?
Will you ever contact my client?
Does any Lucid branding appear on the files?
Can I set my own price?
Do you sign NDAs and MSAs?
Who owns the finished video and the project files?
Will our work appear in your portfolio?
How fast is turnaround?
Can you match our client’s brand and language?
Can you animate from our designers’ files?
Is there a minimum volume or commitment?
How do we start?
Let’s set up your white-label partnership
Send one brief as a test. We will come back with a written quote, and a free sample under your brand if you want something to show your client. No commitment, and no sales call unless you want one.
Written quote within 24 hours · Prefer to talk first? Book a call